Media · Sports marketing internship

Villarreal CF.

An international perspective on how a football club connects with its audience.

Organization: Villarreal CF, Spain
My part: Sports marketing intern
When: Summer 2021
Status: Published article

Clay at the press conference table in the Villarreal CF media room.

What I took from it

My internship at Villarreal showed me how sport can bridge cultural divides. I saw how a team brings a town together, and how a club that size thinks about fans who may never see it play in person.

I built a business intelligence report on the club’s marketing and branding, and worked on campaigns for new international audiences.

The Future of Soccer

I also wrote “The Future of Soccer,” a long read published on the club’s Medium page in July 2021. It looks at how technology was already changing the game and where it could take clubs and fans next.

Credits

Photo taken during my internship, in the club’s media room. Villarreal CF’s name and marks belong to the club.

Keep looking.

Graphics and promotion

Eckerd soccer.

Match-day graphics, camp promotion, and alumni communications for Eckerd soccer.

See the work

A Spring 2022 ID Camp graphic for Eckerd College Women’s Soccer.

Social media

Restore Hyper Wellness.

Social content that puts the people and experience at the center.

See the work